The folks over at DIY Themes have just announced a new SEO product. It’s called Scribe SEO, and it makes SEO copywriting simple. Creating search optimized web pages, blog posts, and press releases used to be time consuming at best and mystifying at worst. Not anymore.
What is Scribe SEO?
Scribe SEO is a WordPress plugin that is used to analyze blog posts for SEO strength. This product is interesting because it is able to ‘read’ your content to produce a report about a post’s keyword strength, density, search volume and more. When I first saw Scribe SEO, I didn’t know what it was truly all about. I signed up for the free test drive to give it a closer look.
My First Impressions
To illustrate how Scribe SEO works, I’ll be taking screenshots of its usage as I write this post. After I installed the plugin, this is what I see in my WordPress admin:

Scribe won’t allow users to Analyze their content until three conditions are met: a complete title tag, meta description, and content. Because of these conditions, users must have the All In One SEO Pack plugin installed, or be using the Thesis WordPress Theme.
My All In One SEO Pack settings for this post looks like this:

In this case, I am looking to rank for the terms ‘Scribe SEO Review’ and ‘Scribe SEO’. Once I’ve filled out theses fields, I am ready to analyze my content.
First Evaluation
The first thing that appears is a large percentage which indicates my overall search engine optimization score. This score is built off a variety of factors such as title length, keyword usage, body content, hyperlinks used, and the description copy.

My first run-through is a 73%, not too bad. On the right, the plugin tells me what I need to fix:
First, Scribe tells me that my content is just 236 words, below its 300 recommended length. I’m not too worried about this because the post hadn’t been completed yet.
Second, Scribe tells me that the keywords ‘Scribe’ and ‘SEO’ are being used too much in the post. I’ll be able to fix this up later.
Along the top of the Scribe popup window are six different tabs that offer more insight into the search engine strength of my post. Let’s take a look at the ‘Keyword Analysis’ tab.

The ‘Keyword Analysis’ tab is beautiful. It determines my primary and secondary keywords. It then takes these keywords, indicates the density at which I’ve used them in my post and estimates the average annual search volume for that particular word or phrase.
Currently, my top two keywords are showing a 7.35% density, higher than the 5.5% which is recommended.

The next tab along the top is ‘Change Keywords’. In this tab, Scribe guesses other keywords which I may be targeting, and how to give them more prominence in my post. The page also shows how to de-emphasize my primary keywords (which had too high of a density).

The next tab is for ‘Tags’. This page shows a list of semantically relevant terms that Scribe has determined to be related to my post. Although several of these I find to not be related, there are still a few tags such as ‘SEO copywriting’ and ‘SEO Reviews’ that will be useful.

The ‘SERP’ tag is beautiful. It displays what my post will look like in a Google results page. The title comes from my Title Tag and description from my Meta Description used in the All In One SEO pack.

The final tab is a list of dynamically updated ‘SEO Best Practices’. It offers a very thorough analysis of different tips, tricks, and usages to rank higher in search engines.
Second Evaluation
After writing the content for my first analyzation, I’ve decided to run a secondary analyzation to see what updates and changes were made. Below are the updates:





Now that I’m up to 87%, the only thing that Scribe has determined weak is my overuse of the keyword ‘SEO’. I went back through my post to remove some of these keywords.

Great! Now it is simply a matter of time to see how well this post will do in the SERPs. I hope this review of Scribe SEO has been helpful. If you are interested in purchasing this product, head on over to the plans page. Prices start at $27/mo for 30 evaluations per month.
There is currently a special offer being promoted where you can get 300 evaluations per month for the same price, $27, as opposed to $97/mo. If you lock yourself in this deal now, you will only pay $27/mo for as long as you use the product!

Final Verdict
I’m extremely pleased with this products interface, ease of use, and simplicity. I won’t be able to judge Scribe’s SEO capabilities until I start using it long-term for all of my posts on Elite By Design. Until then, I trust that this product will help bloggers around the world to make sure they are making the most of their posts and ensuring they are doing everything possible to maximize their search engine rankings.
Update
12 hours after this post was written I am #1 on google for “Scribe SEO Review” and #8 for “Scribe SEO”. Not too bad!
Leave a comment below to let me know what you think of Scribe and this review.

Patrick K. O'Brien
February 26, 2010 at 9:06 pm
Brian,
It looks like you’re still holding a pretty good position on page one of Google for those search terms. Have you seen much traffic from it? Seems like a lot of people were deciding whether or not to buy it today before the price went up. I’ve been pretty happy with Scribe, though there are a few improvements I’d like to see. I wrote some about this in my own Scribe plugin review. Care to take a look and let me know what you think?
Pat
Simon Townley
March 16, 2010 at 4:12 pm
I’ve been using Scribe for my copywriting work as well as blogging in the past week or two, and I’ve come across a few frustrations and limitations: they’re detailed in my review. It seems to struggle to pick up longer keyphrases, especially when they run to three words or more. But is definitely easy to use for blogging.
Paul K
August 1, 2010 at 10:03 pm
Brian,
Not sure if you’re still active in the SEO tools arena but theres been a bit of buzz on Twitter regarding an alternative to Scribe SEo called Arkayne. There a pretty clean comparison chart here:
http://blog.arkayne.com/wp-content/infographics/scribe_vs_arkayne/
I think if you’re going to do SEO you should use a tool that includes internal linking as well as an option for partner links. Optimization and keyword suggestion are the basics, to get an edge you need the link components.
Kevin
September 23, 2011 at 3:42 am
Hi, Kevin Stacey here..
First off, this post is extremely thorough! I don’t see too many bloggers going into detail like you have…that’s the mark of a blogger who knows their SEO plugin. For optimization, free plugins like All in One SEO Pack are really great as it lays down the basic SEO foundation for a WordPress site, but every blog is different and nothing works best for everyone.
I always suggest looking at a side-by-side comparison of the best seo plugins for WordPress in order to make an informed decision of what the best plugin is for that blogger and their website’s specific needs.
Here’s my most recent write-up on the subject:
SEO Pressor vs Easy WP SEO vs Scribe SEO
http://www.bestseopluginforwordpress.com/wordpress-seo/the-best-seo-plugin-for-wordpress/
Check it out and let me know what you think.
Great article btw…I’ll be referencing this post on my main blog.
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