5 No-Brainer Methods To Creating A More Memorable Blog

Is your blog memorable to your readers? Or is your site one of those blogs where you would go, read what you’re after and then close that tab? If you want to make your blog a place that people will keep coming back to, then listen closely as I share some top tips with you to help you stand out from the crowd.

Stand Out

An important fact of blogging that is commonly overlooked by bloggers and web designers is that you need to make a blog memorable. A web designer is normally there to do the design, feel proud, launch it, and then leave the rest to the blogger. As a designer, I take into consideration a few other things such as how will I keep the reader on a blog? What are their options to do after they have come to the site or after they have read a particular post? Where many designers would leave this up to the blogger, I think of it as my job. I am going to share a few of my tips to creating a more memorable blog that you can implement if your web designer missed out on them.
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1. Make It Easy To Keep Updated

So your reader has Googled what they are looking for and has come to your web site. They read the post that the blogger has put blood, sweat, and tears into, and they loved it so much that they may want to read more of what you have to say. Method one is to make it as simple as possible for them to be able to follow what you have to say. On my own blog I have a huge button on the sidebar that shouts out subscribe and there is a link under each post that show people what to do next, one of the options is of course to subscribe and keep updated with what I have to say.
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2. Show Them Their Options

It is a sad fact that 99% of your readers are not mindful readers. Method two is all about showing readers what to do next on your website. A few options of course are to sport an RSS link, have a clear and engaging navigation, and even preview a few related posts after each article. If you are a WordPress user this could not be easier. There are numerous amounts of related post plug-ins available for free for you to use. Just having this feature on your blog could be the difference between a popular blog and just another average blog.
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3. Create A Mascot

This is all the rage at the moment – web sites all over the web are creating a mascot that will hopefully get you to remember their website and make it stand out. Of course this is just the same as having a good brand, say a logo that is recognizable. Having a mascot at the site or in the header is a great way to get across information as well. Some fantastic examples of a mascot at play can be seen at Freelance Switch and YoDiv.
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4. Get Readers Involved

A great way to get people to come back to your site is to involve them in conversation using your comments. When blogging, ask your readers a question and contact them back using the comments. If you don’t offer an option to subscribe to your comments (which is another good idea), then drop them a email replying to them with a link to the post. If they asked a question link them to other related posts in the website.
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5. Create A Community

Like I said in point 4, create a conversation. If you encourage people in posts to comment and you are nowhere to be found to answer, then people will get fed up with your blog and leave. They will think they are talking to a brick wall. If you don’t create conversation you wont have many comments to help your blog grow and succeed. What a lot of people tend to forget is that a blog needs to be a community and a place of interaction. This is the main key to making your blog memorable. Community is the key feature to a successful and memorable blog.
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Do you feel I have missed any major points? If so please leave them in the comments i would love to hear from you and get some feedback on the tips. Also if you try any of these tips please let me know how you get on.
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If you enjoyed this post why not look at Improving Blog Readership.
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Image By Irfan Intekhab

8 responses.

(Add yours)

  1. Youri

    I think 4 and 5 are very important indeed. Nice post.

  2. Grant McAllister

    Thanks, glad you enjoyed it.

    You are absolutely right, 5 is kinda of an extension on 4 but they make two very important points. I can stress enough how important a community is. This is something the big corporate blogs seems to forget especially.

  3. Tracey Grady

    Good list. Interesting that you’ve included the recommendation to have a site mascot. Naturally, I’m very happy about that because it’s relevant to my work as an illustrator, so I’m open to all requests.

  4. Grant

    Yeah I feel it is an important feature. I’m by no means saying you need one but it will definitely make your blog more memorable.

  5. ???

  6. bengt seo

    Well worth the read, I was told about this blog from a mate in my office. I like your style, you make some interesting comments and I agree with them all.

  7. Dave

    The very first point is very much important. One point can be is to keep competitions for users and the website owner can give some freebies so that users actively participate on your site :)

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